Mobile Ticketing: The Complete Guide for Businesses
Even though traditional, in-person, day-of box office tickets continue to be popular, ticketing has moved into a new technological and customer experience era. The COVID-19 pandemic accelerated the adoption rate for many sceptics who were still hesitant to purchase tickets via their phones and the internet.
Mobile ticketing and online phone purchases have become more popular as a result of the rise of smartphone technology. As a result, we’re seen a decline in the number of situations where event attendees struggle with print-at-home tickets and opt to use digital tickets on their phones.
Mobile ticketing is one particular innovation that looks to have assimilated into people’s daily lives. Businesses and customers have embraced this innovative new development in a similar way that many offices are moving towards becoming completely paperless.
Take a look at this complete guide of mobile ticketing for business.
What is mobile ticketing?
Simply said, it’s a procedure that enables mobile phone owners to buy, receive, and use tickets for a variety of reasons using nothing but their handsets.
For instance, a rail passenger may find the trip they need to take, complete the purchase procedure, and then have a specific ticket sent right to their phone within a few minutes. The passenger would have to show the workers at the station or on the train the image of the ticket once it was time to travel.
Currently, some mobile tickets simply provide visual proof of purchase, while others are electronically registered using QR codes or traditional barcodes. This straightforward procedure is adaptable and can be used in a variety of other contexts, such as air travel, live performances, and sporting events.
What are the benefits of mobile ticketing for business?
- Unmatched convenience — A smartphone ticketing app is the most practical way to buy tickets, hands down. Tickets can be bought by riders at any time, from any location in the world. No need to stand in line, hunt for cash at the farebox, or manage reusable cards is necessary.
- Reporting — Mobile ticketing applications can offer real-time information on route usage that aids in both long-term plans for route improvements and last-minute adjustments. Reporting may also show that there is an increase in the use of mobile ticketing in conjunction with particular marketing initiatives or that some riders may require more information about the app’s availability.
- Multi modal trip planning — Riders adore mobile ticketing apps that connect to Google Trip Planner because it makes it easier to schedule transit outside of route coverage areas. A rider might learn about nearby bicycle routes, car rentals, walking shortcuts, or even other last-mile options.
- Reduced boarding time — Mobile ticket scanning is much faster than using onboard fareboxes to process cash payments. This shortens the boarding process and helps keep routes on schedule.
- Self Managed account — Riders can now individually manage their own accounts. This applies to both single-use tickets and monthly or other time-limited passes with auto-refills.
Customers can modify or save their payment information to speed up the checkout process. A guest check-out option that quickly introduces the mobile ticketing procedure allows first-time riders to purchase tickets without creating an account.
- Simple, Instant fare management — Transit agencies can easily and quickly change the types and prices of fares, and the mobile ticketing software instantaneously reflects such changes. For holidays or special occasions, agencies may also offer time-limited promo coupons, other discount programs, or temporarily lower rates.
The mobile ticketing system has made life easier for many people in a number of ways. Digital tickets are automatically generated and stored on mobile devices after a ticket is booked. In this way, users can wait less time for their tickets to be printed. A digital ticket can be presented by the user for entry with the use of a barcode that is scanned to confirm the record of the purchase.